Founding Member Beta · 3 Clark Material Handling Dealers · Closes June 15
HighViz Marketing
The Rep-Ready Kit · Clark Renegade S25-35XE Forklift

Stop making up the sales pitch.

Everything your reps need to sell the Clark Renegade forklift: talk tracks, objection handlers, landing page copy, rep training, and an ROI calculator. Built around one forklift. Ready for your team to use on Monday.

Founding Member Price $1,997
Founding Members 3 Dealers
Closes June 15, 2026
Become a Founding Member
01 · The Gap

Your OEM gives you the forklift. Nobody gives you the pitch.

Clark Material Handling hands you a spec sheet, an engineer deck, and a product page. What's missing is the language reps actually use in a customer conversation. The messaging lives in your best rep's head. Everyone else improvises.

Features aren't business outcomes

Six inches of ground clearance is a feature. "Your forklift operators can maneuver dock inclines without bottoming out, so you stop damaging components moving from the warehouse to the yard" is a business outcome. Specs don't translate themselves.

Every rep has a different pitch

Without a shared framework, each rep builds their own language from scratch on every call. Your best rep carries the team. Your newest rep is still figuring it out six months in.

Good forklifts get undersold

The Renegade is the right forklift for a lot of operations that will never know, because nobody gave your reps the language to make the case.

Before you read further

More activity won't fix an unclear sales story.

Your reps may need to make more calls. They may need to be in front of more customers. That instinct is right.

But if they're walking into those conversations without a clear Renegade story, more activity just creates more inconsistent conversations. The best reps figure it out eventually. The problem is, "eventually" costs you time, margin, and deals.

After 10 years in this industry, here's what I've learned.

For every forklift you sell, three things have to happen:

Nobody in this industry is doing all three. Most OEMs don't do any of them in a way that helps your reps. They hand you product information and call it sales enablement.

That's why I built this kit. Not to replace what Clark gives you. To build what Clark doesn't.

Julie Clarke-Bush, Founder, HighViz Marketing
The Kit At A Glance
The Clark Renegade Forklift Sales Kit, showing the components of the kit: Feature to Value Translation Guide, IC vs. Electric Cost Calculator, Promotional Emails, Sales Call Talk Track, Customer Qualification Fit Test, Renegade Landing Page Copy, Objection Response Cheat Sheet, and the full Notion workspace homepage.
02 · What's Inside

A complete sales system, built around one forklift.

Everything is already written, structured, and ready to hand to your team. Delivered as a shared online workspace you clone into your own account. It's yours to keep. New reps get trained faster. Experienced reps get sharper. The whole team sells the same Renegade, the same way.

The kit is built in Notion, an online workspace tool. If you've never used it, we'll walk you through the 5-minute setup on your kickoff call. Nothing to install.

Renegade Positioning
The Renegade Story Formula A proven messaging framework that resonates with customers. This is the backbone the whole kit hangs off of.
How to Position the Renegade When to lead with it, who to pitch it to, where it beats the alternatives.
Rep Sales Tools
1-Page Sell Sheet Customer-facing. Leave it behind after every walkaround.
Sales Call Talk Track Discovery to close. What to ask, what to say, what to listen for.
Objection Response Cheat Sheet Every common pushback, answered in rep-ready language.
Feature-to-Value Translation Guide Spec language turned into customer language, line by line.
Customer Qualification Fit Test Is this the right truck for them? Checklist your rep can run on site.
Who's This For? Best Fit Customer Profile Who to hunt. Who to skip. Who converts.
Why Buy Clark: Assembled in the USA The Clark brand story, rep-sized.
The Electric Conversation
Lithium Ion vs. Lead Acid An interactive Forklift Battery ROI Calculator that compares total cost of ownership, annual savings, and break-even timeline.
Lithium Ion Myths Seven things customers still believe that aren't true anymore. Debunked in rep-ready language.

IC vs. Electric Cost Calculator

The best material handling brands build interactive sales tools for their reps. Now Clark reps have one too. Your reps pull it up on an iPad, mid-walkaround, and run the real numbers for the customer on the spot: propane costs, energy costs, five-year total cost of ownership. The conversation that usually takes a spreadsheet and three follow-up emails, closed in ten minutes at the job site.

Dealer Marketing Campaign
Long-form Landing Page Copy Ready to paste into your website.
PPC-Focused Landing Page Copy For paid traffic.
Social Media Posts + Graphics LinkedIn, Facebook, Instagram. Written and designed.
Ad Copy by Buyer Role Different pitch for the plant manager than the CFO.
Promotional Email Series Three-email launch sequence, written and ready.
Lead Nurture Email Series Six emails for post-demo and post-quote follow-up.
Renegade Flyer Professionally designed Canva template. Add your logo and contact info so your team has a branded leave-behind.
Non-Expert Guide for Marketers So your marketing team can write about the forklift without a rep on the call.
Product Reference
Clark Launch Webinar Organized and linked.
Clark Engineer Deck (PDF) Included for reference.
Demo Videos Curated and embedded in the workspace.
Press Release Links Every public mention, in one place.
Image Asset Hub Every product image you'll need, tagged and ready.
Live Rep Training I train your team myself. Included.
03 · Who This Is For

Clark Material Handling dealers. Only.

This beta cohort is limited to three dealerships that sell Clark forklifts. If you're looking for ways to lock in the 2026 Clark Dealer of the Year, these sales enablement tools give you an advantage.

This is for you if

  • You sell the Clark Renegade S25-35XE forklift (or are about to).
  • Your reps are experienced sellers, but each one has a different pitch for the same forklift.
  • You've noticed your best rep carries the team on this model while others struggle.
  • You want to be one of the dealers Clark Material Handling points to as setting the standard.
  • You believe the right words, said to the right customer, move forklifts.

This isn't for you if

  • You don't sell Clark Material Handling.
  • You think rep performance is only about activity, not language.
  • You want a marketing agency engagement, not a productized sales kit.
  • You're not willing to put 30 minutes of rep time into live training.
  • You'd rather keep improvising.
04 · The Offer

Founding Member Beta. Three dealers. $1,997.

In exchange for the founding price, you help shape the kit, sit for two short feedback interviews, and approve a testimonial I draft for you. Your next kit comes at the same $1,997 founding rate, and every kit after that carries a permanent founding member discount.

$1,997
Founding Member Price
For the Clark Renegade kit you're buying today.
Founding member beta closes June 15, 2026.

What You Get

  • The complete Clark Renegade Rep-Ready Kit in a Notion workspace you clone and own
  • 12 months of active access with quarterly updates as the kit evolves
  • 30-minute kickoff call with you and your lead rep
  • Live rep training session (I train your team myself)
  • A sharpened ramp-up tool for new hires. The kit doubles as a training asset.
  • 90 days of active email support with a 1 business day response
  • Three 30-minute office hours calls during the support window
  • Your next kit (any model, any OEM we build) at the same $1,997 founding rate
  • A permanent founding member discount on every kit after that

What You Commit To

  • Complete the kickoff call and rep training within the first two weeks
  • Sit for a 30-minute rep interview at 30 days (tactical feedback)
  • Sit for a 30-minute principal interview at 60 days (business-level feedback)
  • Approve a written testimonial I draft from the 60-day interview transcript
  • Take up to 3 reference calls from future prospects in the 12 months after beta
  • Allow publication of dealership name, principal name, logo, and direct quotes as a case study
  • Optional: video testimonial at 90 days if you're happy
The Rep-Ready Guarantee

If it doesn't change how your team sells, I'll refund you.

To qualify: complete the kickoff call, complete rep training, and sit for the Day 30 rep feedback interview. If after that conversation you tell me your reps still aren't selling differently, full refund through Day 45. Terms in the founding member agreement.

05 · After You Buy

Kit in your hands the day you pay. Your team trained within two weeks.

No guessing about what happens next. Here's the sequence, every time.

Day 0

Payment received. Welcome email fires.

You get the Notion duplicate link, welcome video, kickoff booking link, and the beta agreement. You clone the workspace into your own account in under five minutes.

Within 3 business days

Kickoff call.

30 minutes. You and your lead rep. I walk the kit, we set the rep training date, and I answer whatever questions you have.

Within 2 weeks

Live rep training.

I train your reps myself. Live session, recorded so future hires can watch it. They walk out ready to use the kit in the field.

30 Days

Rep feedback interview.

30 minutes with your lead rep. What's landing. What isn't. What language is working on calls. We adjust the kit based on what you tell me.

60 Days

Principal feedback interview + testimonial.

30 minutes with you. Business-level impact. Quote volume. What changed. I pull a written testimonial from the transcript and send it back for approval.

90 Days

Video testimonial (optional).

If you're still happy with results, I'll send a short filming guide. Two to three minutes on your phone. That's it.

06 · Questions

What dealers are asking.

Can I buy this if I don't sell Clark Material Handling forklifts?

Not this kit. The Clark Renegade Rep-Ready Kit is built specifically for Clark Material Handling dealers selling the S25-35XE. Kits for other OEMs and other models are on the roadmap. Get on the waitlist and I'll reach out when your brand is next.

What if I don't have a marketing department to run the campaigns?

The kit gives you everything a marketing team needs to run the launch: copy, emails, social, graphics, the Renegade flyer. If you don't have someone internal to deploy it, I offer a separate landing page build as a paid add-on. Anything beyond that (ad campaigns, email tool setup, ongoing marketing) starts with a Strategy First engagement, which is how HighViz Marketing onboards marketing clients. That's a separate conversation.

Will my reps actually use this?

That's the point of the kit. It isn't built to sit in a shared drive. It's built to help reps before and during real conversations: what to say, what to ask, how to position the truck, how to handle pushback. If it doesn't make the rep's job easier, it won't get used. The kit is built around the rep, not around a manager pushing it down.

Is this just a script?

No. Good reps don't need to sound scripted. They need to sound prepared. The kit gives your team the product story, objection answers, discovery questions, and positioning language they can adapt to their own selling style. It doesn't replace your reps' relationships. It gives those relationships a stronger sales conversation.

What if my reps hate training sessions?

30 minutes. Live. Focused on showing them exactly how the kit plugs into the sales conversations they already have. This isn't a corporate training day. It's a working session where they walk out with tools they can use on the next call. Reps who've seen the kit tell me it's the training they wish they'd had when they started.

Is this also useful for training new reps?

Yes, and that's one of the reasons dealers buy it. The same kit that sharpens your experienced reps cuts the ramp-up time for new hires dramatically. New reps read, reference, and internalize the language on their own schedule, then walk into their first customer call with a talk track, objection responses, and a calculator already in hand.

Can I buy a second kit later for a different model?

Yes. Honestly, once you see what this does for Renegade sales, you're probably going to want one for every top model you sell. Founding members get their next kit at the same $1,997 rate, and every kit after that at a permanent founding member discount.

I pay by invoice. Can I hold my spot while I wait for my check to clear?

Invoice spots are held for 7 business days from invoice date. If payment doesn't arrive in that window, the spot releases to the next dealer on the waitlist. Kit access starts when the check is deposited.

What happens if all 3 founding spots fill before I decide?

Sign up for the waitlist. You'll be first in line for the next cohort, which opens at full price, not founding member pricing. If you're considering it, claim your spot while it's available.

What exactly is Notion, and do I have to learn a new tool?

Notion is an online workspace. Think of it as a better-looking, more organized version of Google Docs and SharePoint combined. You access it from any browser. There's nothing to install. If you've never used it, we'll walk you through the 5-minute setup on your kickoff call. Your reps will be reading the kit on their phones by the end of the day.

Is this replacing what Clark Material Handling gives me?

No. The kit builds on Clark's product information and turns it into the sales language your reps need in customer conversations. Clark gives you the forklift. This gives you the pitch.

07 · Become a Founding Member

Three founding members. Three permanent loyalty rates.

Fill in your dealership details below and pick how you want to pay. I'll confirm your founding member spot within one business day and send the kickoff booking link.

Protected by the Rep-Ready Guarantee. Full refund through Day 45 if the kit doesn't change how your team sells after you complete kickoff, rep training, and the Day 30 rep feedback interview. Full terms in the founding member agreement.
Questions before you buy? Email julie@highvizmarketing.com.