Before you can start inbound marketing, you have to lay the foundation. This starts with clarifying your brand message, defining your buyer persona and designing a website that's built to capture leads. All of HighViz Marketing clients use HubSpot as a tool to capture leads.
Now we map out a content plan for the Inbound Marketing Framework. We create content for each persona at each phase of the buyer's persona. This content can include things like eBooks, white papers and blog posts.
You'll need content for each phase of the Buyer's Journey. This includes the:
Once you have a library of content that covers each persona's journey, you're ready to start workflows. These are email nurturing campaigns that help turn leads into customers and wield the power of marketing automation.
We also provide monthly marketing reports that show us if we're reaching our goals. Analytics and reporting tell us what's working and let us course correct when it's not.
Ready to get started?
This free eBook is a Step-By-Step guide to help you master inbound marketing. It covers 8 essential steps including: