How forklift dealerships stay relevant in an era of relentless change.
These forces expect you to sell via zoom and have a 1,000 page website. You’d prefer a face-to-face meeting and a handshake.
Yet, the future of your forklift dealership depends on your understanding and mastering the concept of your digital footprint.
Supply chain interruptions, the pandemic, the electrification of everything, the high cost of a Buyer Zone lead is an uncomfortable reality. It may feel like an army of robots is coming to take your forklifts. Wait, that’s actually happening too. It’s not your fault if you can’t keep up with it all. Marketing is probably the last thing you want to think about.
I’m here to tell you: Marketing is the armor you need in your battle with the future.
When you master digital marketing the cost of leads goes down. If there’s a sudden change in the supply chain, you’ll find comfort in knowing you can communicate effectively with the contacts in your CRM. Your website, your email marketing, your social media can all help you get the message out when you need to pivot. But please know, this only works if you have put the work in to set it up before you need it.
If you struggle with knowing what to put on your website, or if it’s difficult to communicate with your audience, it’s likely because you don’t have a well-defined, proven marketing framework to follow. This process needs to be organized, intentional, and professional.
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Don’t worry, we got you.
HighViz Marketing helps forklift dealerships with digital marketing so they can generate leads and increase equipment sales. It’s all we do.
Below you’ll find the framework to follow that will set the stage for your company to dominate online. People who don’t know you will be able to find you. Your growing email list will respond allowing you to pivot quickly. Your website will generate leads on its own, without having to rely on outside expensive unqualified lead gen services.
We follow this plan because we know from experience, forklift dealerships who master these strategies succeed.
There you go. This is why we believe your forklift dealership needs in a digital marketing strategy.
You know better than anyone, the right equipment makes an efficient profitable business. Schedule a call with us and we can have a conversation about equipping your dealership with the marketing tools you need to be ready for the future.