How We Launched a Section 179 Campaign in Days, Not Weeks

The story behind a time-sensitive marketing campaign—and why niche focus made it possible.

One of my forklift dealer clients (Southern States Toyotalift) asked for a new blog post about Section 179.

It wasn’t on the content calendar, but I make exceptions for newsworthy topics.

We already knew all about the Reconciliation bill because we had just helped our wealth manager client write about it. However, it hadn’t occurred to me how powerful this law would be for equipment buyers until that blog request came in.

That’s when I realized:

They don’t just need a blog.

They need a whole campaign.

The blessing and curse of being a niche agency

Most of our clients are in the material handling space.

So when something becomes urgent for one of them, it usually becomes urgent for all of them.

Within 48 hours, three clients needed updated Section 179 content, and they needed it fast.

So we jumped in.

How we launched the campaign so fast

It wasn’t luck—it was muscle memory.

We build campaigns all the time. And when you do something over and over, you get faster, sharper, and better.

That’s what happened here.

I triggered a new Asana project like I’ve done dozens of times before. Each time we launch something new, the project template gets tighter.

The checklists get clearer. The assets get smarter.

The team knew exactly what to do—because they’ve done it before.

“Repetition is the mother of learning, the father of action, and the architect of accomplishment.” — Zig Ziglar

That’s what makes execution fast.

Not urgency. Not panic. Process.

The marketing tech stack helped too:

• HubSpot connects everything like email, forms, CRM, and web

• Our writers and designers already know the voice and audience

• Asana! Marketing campaign project templates are set up and ready to be triggered for every project we do
  
  

• AI helped us move fast, but it was our systems that made it smooth

When the foundation is in place, campaigns don’t have to take months.

This is what ready looks like.

What we built

• A landing page with a Section 179 calculator

• A HubSpot lead gen form to route leads directly to the sales team

• Blog content, social copy, and segmented marketing emails

• A compliance cheat sheet on how to talk about tax savings without offering tax advice

👉 Check out the live Section 179 Calculator

This is where preparation met opportunity.

I’ve known for years that “Section 179 calculator” is a dream SEO keyword—high volume, low competition.

We used to send people to the calculator on section179.org. Better than nothing… but I hated sending traffic off-site.

And then, right on time, I learned how to build calculators.

I'm part of a Duct Tape Marketing agency mastermind group. We had just discussed how valuable web apps, such as calculators, are for SEO and future-proofing your website. 

Marcus Sheridan recently said:

“If you’re trying to meet the demands of today’s buyer… get a pricing estimator on your website in 2025. Make it interactive… Pricing estimators are their future.”

👉 Here’s the ROI calculator we made for floor cleaning machines

So when the Section 179 request came in, I already had the skills, tools, and team in place to make it happen.

Interactive tools don’t just look helpful.

They actually work.

According to Siege Media, interactive content, like calculators, has helped clients generate more than $86 million/year in SEO traffic value.

Final results

We built and launched the campaign in just 18 days.

Everything was rooted in strategy, executed with process, and delivered with confidence.

The takeaway?

When you’re positioned right, move fast, and actually understand your clients’ market, you don’t need months to launch something meaningful.

Want to see how it performs?

We’re rolling this out now. Follow along—we’ll share what we learn.

Written by Julie Clarke-Bush

Founder of HighViz Marketing, a niche agency that helps material handling companies use modern marketing to sell more equipment.

Want to build a campaign like this? Let’s talk.

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