A digital marketing partnership that grows your business.
Strategically placed keywords tell Google what you do. Helpful content tells customers how you help.
We believe you need a sales funnel for every product you sell. This is where an anonymous visitor becomes a known lead.
Email sales series and nurture series keep your business top of mind when a prospect is shopping for your solution.
The hub of your digital marketing.
A website built on HubSpot is safe, fast, and easy to update. Your site will be set up for SEO, mobile, and conversion. Click here to see a map of a sample site.
A digital marketing framework.
In order for your website to do its job, you'll need a sales funnel. You'll get a messaging workshop where we create a brand narrative. We put the message on a dedicated website page. We create a lead generator and a sales email series to build relationships. Example.
Bring visitors to your website
Once your website and sales funnel are done, it's time to move into a retainer where we publish weekly content.
It's our point of view here at HighViz that you should be posting a new blog post every week.
With our clients in the material handling industry, this strategy works! We've been able to increase traffic 6x when we're consistently creating new blog content.
Your blog needs to answer your prospect's questions. They ask, your blog answers. Without these blogs, customers and search engines won't know what you do.
We know you can't spell authority without author. Our process makes it easy to use these blogs to attract website visitors.
When you commit to a monthly retainer, we can create a long-term strategy for growth. In the retainer, you get a block of hours of work from the HighViz team. Our minimum level of engagement is 26 hours. We focus on your blog but can swap out the hours for website updates or side projects.
The Process: We meet two times a month to strategize about what topics to cover. You match us with a subject matter expert our writer can interview. Our writer writes the post, we optimize for SEO, then send it for review.
The role you play: Quality content takes time, that's why we create a content calendar and follow a schedule. You will review and approve one blog post a week. We can even plan ahead to accommodate for time off and vacations.
What You Get
Content Strategy
The goal is to make your blog a resource that grows exponentially. We'll answer every question your prospect needs to know before they can become a customer.
Once we have 12-15 blogs about one product, we can turn the blog posts into an email nurture series. You'll be in their inbox when they are shopping. It keeps your company top of their mind while educating them about your product.
This marketing engagement is the framework you need to dominate online.
We'll help you clearly define what you do so customers know how you can help solve their problems.
We position the customer as the hero and you as the guide. Your job is to help the hero reach their goal. Only when they picture themself in your story will they connect with your brand.
All of HighViz Marketing's clients invest in digital marketing technology. We do modern digital marketing and HubSpot is the marketing automation platform we use.
Sales funnels or marketing campaigns are at the center of your marketing activities. It’s where the messaging, tech stack, content, and come together.
We publish a blog every week to fuel the flywheel of website traffic. It establishes you as the expert while feeding Google. In the beginning, this can be a heavy load. Luckily, we’re experts at lifting heavy things, right?
The website’s goal is to attract visitors and convert visitors into leads. Every decision in marketing is made with conversion best practices in mind.
Have more questions? Let us know:
Schedule a FREE 30-minute marketing consultation over the phone or zoom. Let's talk about your forklift business objectives.
We will run a diagnostic and perform a website audit. After we have the results, we will create the strategy and marketing plan
You deserve to be profitable and to be a leader in your industry. Watch the qualified leads coming and your website traffic will increase by 6X.
Let's Get Started!
Helping the material handling industry with the heavy lift of digital marketing.