by Julie Clarke-Bush, on Aug 3, 2026, 7:29:06 AM
Forklift Brands in the Wild You know the Clark logo. You have seen it a dozen times, probably this week, on the side of a forklift. I saw it last …
Read Storyby Julie Clarke-Bush, on Jul 23, 2026, 8:15:54 AM
Forklifts in the Wild Sighted in Portland: the talent arriving at the Arlene Schnitzer Concert Hall. Look at him. Marquee overhead, doors open, ready to give the artists a lift …
Read Storyby Julie Clarke-Bush, on Jul 18, 2026, 10:46:47 AM
Take a good look at who's actually sitting on your email list. You've built up a pile of wildly different customers over the years, and right now they're probably all …
Read Storyby Julie Clarke-Bush, on Nov 25, 2025, 4:45:00 AM
I've Watched This Scene Play Out at Least a Dozen Times Picture this: A VP in his late fifties spends 20 minutes explaining why the company absolutely needs to print …
Read Storyby Julie Clarke-Bush, on Jul 28, 2025, 9:21:13 AM
The story behind a time-sensitive marketing campaign—and why niche focus made it possible. One of my forklift dealer clients (Southern States Toyotalift) asked for a new blog post about Section …
Read Storyby Julie Clarke-Bush, on Jun 26, 2025, 12:20:26 PM
Why forklift dealers feel stuck and how to take back control Want to know why so many dealer principals feel like they’re running hard but getting nowhere? They’re following someone …
Read Storyby Julie Clarke-Bush, on Apr 21, 2025, 9:01:01 AM
Tariffs. Pricing spikes. Inventory problems. Right now, the only thing that’s certain is change. And when something big happens, you’ll need to let your customers know. Fast. But if you …
Read Storyby Julie Clarke-Bush, on Apr 4, 2025, 10:05:00 AM
Emergencies happen. Sometimes it’s a pandemic. Sometimes it’s a product recall. Sometimes, a tariff hike sends the stock market tumbling and stalls decision-making overnight. Whatever form it takes, your next …
Read Storyby Julie Clarke-Bush, on Mar 18, 2025, 4:04:42 PM
Most dealers fight over the same customers, technicians, and deals. But the top dealers? They don’t chase. They attract. If your lead generation is based only on outbound methods, such …
Read Storyby Julie Clarke-Bush, on Mar 4, 2025, 7:15:00 AM
Ever had a hot lead go cold? They were interested. They got a quote. It seemed like a sure thing. And then… nothing. They didn’t say no. They just disappeared …
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